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    <title>The Signal | Dayton Media Group</title>
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    <description>Marketing notes from Dayton Media Group in Dayton, Ohio.</description>
    <language>en-us</language>
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      <title>How AI is changing SEO, and how to prepare your business</title>
      <link>https://daytonmediagroup.com/blog/ai-and-seo-how-to-prepare/</link>
      <guid>https://daytonmediagroup.com/blog/ai-and-seo-how-to-prepare/</guid>
      <pubDate>Mon, 02 Nov 2026 12:00:00 GMT</pubDate>
      <description>AI answers now sit above the search results, and more people ask chatbots instead of Google. Here's what that means for your website and what to do about it.</description>
    </item>
    <item>
      <title>SEO or Google Ads: which should you start with?</title>
      <link>https://daytonmediagroup.com/blog/seo-or-google-ads-which-first/</link>
      <guid>https://daytonmediagroup.com/blog/seo-or-google-ads-which-first/</guid>
      <pubDate>Mon, 02 Nov 2026 12:00:00 GMT</pubDate>
      <description>SEO builds slowly and keeps paying off. Google Ads works today and stops when the budget does. Here's how to decide where your first marketing dollar should go.</description>
    </item>
    <item>
      <title>The five-second homepage test (and how to pass it)</title>
      <link>https://daytonmediagroup.com/blog/five-second-homepage-test/</link>
      <guid>https://daytonmediagroup.com/blog/five-second-homepage-test/</guid>
      <pubDate>Mon, 02 Nov 2026 12:00:00 GMT</pubDate>
      <description>Show someone your homepage for five seconds, then ask what you do. If they can't answer, you're losing customers. Here's how to fix it.</description>
    </item>
    <item>
      <title>Why video is one of the best investments for your business</title>
      <link>https://daytonmediagroup.com/blog/why-video-matters-for-business/</link>
      <guid>https://daytonmediagroup.com/blog/why-video-matters-for-business/</guid>
      <pubDate>Mon, 02 Nov 2026 12:00:00 GMT</pubDate>
      <description>Video builds trust faster than any other format, works on every platform and keeps paying off for years. Here's why it matters and where to start.</description>
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