PROJECT PROPOSAL
churchfuneralsdirect.com
obituaries.churchfuneralsdirect.com
lawyersdirectnetwork.com
Thank you for considering our web development, digital management, photography, and videography services. We have a highly skilled and experienced team committed to creating visually stunning and emotional productions while maintaining brand continuity. We take a collaborative approach to the process, working closely with you and your teams to meet and exceed your needs and goals and ensuring that your content reflects your unique vision and brand identity.
Our team is dedicated to delivering a seamless and enjoyable experience for you, and we pride ourselves on providing top-quality results on time and within budget. We look forward to working with you and bringing your brand’s stories to life.
ABOUT DMG
Founded in 2007, Dayton Media Group specializes in website development but has a deep excitement for storytelling and a user’s digital experience. While DMG continues to grow, every employee is passionate about strategic marketing and unique design. We work to build relationships and understand your business needs. By project end, we ensure your goals and objectives have exceeded expectations. We believe in the quality of our work and the satisfaction of our clients so much that client referrals drive most of our business. And our clients continue to rely on us, project after project, and year after year.
Web Development | Digital Marketing | Video Production | Content Development
opportunity
Church Funerals Direct and LawyersDirect Network are at the forefront of providing compassionate and professional services in their respective fields. As the digital landscape continues to evolve, there is a significant opportunity to enhance and focus your online presence through a variety of channels. For Church Funerals Direct, this means positioning your funeral home as a trusted and caring provider of funeral services, showcasing your commitment to support and guidance during difficult times, all at a cost that is significantly more affordable than standard funeral homes. For LawyersDirect Network, it’s about highlighting your ease of access, expertise, and dedication to legal excellence.
Our team at Dayton Media Group is excited to partner with you to bring this vision to life. We aim to create a digital experience that resonates with your clients, offering them comfort, clarity, and ease during their times of need. Through a combination of thoughtful website design, impactful video production, and strategic digital marketing, we look forward to helping you strengthen your online presence and connect with your audience in a more meaningful way.
High-Level Objective:
Our primary objective is to create a compassionate and professional digital presence that reflects the unique offerings of Church Funerals Direct and LawyersDirect Network. For Church Funerals Direct, we aim to develop a website that clearly communicates the affordability, care, and support provided to families pre-need and at-need.
For LawyersDirect Network, we seek to establish an online platform that showcases your legal expertise and dedication to client service.
Through engaging video content and strategic digital marketing, we aim to enhance brand visibility, attract more clients, and ultimately drive growth for both businesses.
Key Focus Areas:
Website Updates (Church Funerals Direct): Activate template changes to enhance current site for more effective user experience. Ensure website is responsive cross-devices, delivers an on-brand messaging, and operates without interruption.
Video Production (Church Funerals Direct): Creating a comprehensive series of videos for Church Funerals Direct’s internal and external use, including company overviews/benefits, service explainers, and training content. These videos will engage and inform the audience, effectively showcasing the value and compassion of CFD’s services.
Monthly Maintenance Agreement (Church Funerals Direct): Offering a tiered maintenance plan to ensure your website remains up-to-date, secure, and effective in meeting the needs of your clients, and beyond.
Paid Digital Media Management (Church Funerals Direct): Implementing targeted advertising campaigns to reach potential clients and increase awareness of your affordable and caring services.
Website Redesign (LawyersDirect Network): Revamping the LawyersDirect Network website to create a professional, legal-focused, and informative platform that highlights your accessible services and client-focused approach.
Target Audience:
Our efforts will be aimed at reaching and resonating with a diverse audience, including:
Churches: Religious institutions seeking compassionate and affordable funeral services for their congregations.
Nursing/Retirement Homes: Facilities that provide care for the elderly and may require funeral services for residents.
Individuals Executing Pre-Need/Advanced Planning: People who are planning for the future and may be in need of cost-effective funeral services.
Families Who Have Lost a Loved One: Those in need of supportive and affordable funeral arrangements during their time of grief.
By aligning our strategies with the needs and interests of these key groups, we are confident that we can effectively communicate the value and compassion offered by Church Funerals Direct, creating a lasting impact and fostering meaningful connections.
Website Development
STRATEGY
& PLANNING
- Site Map
- Design Strategy
- User Experience/Journey
- SEO Optimization
- Content Management
- Mobile Responsiveness
- Browser Compatibility
- Project Management
IMPLEMENTATION
& LAUNCH
- Existing Content Migration
- Site Launch
- Performance Analysis
- Feedback & Data Collection
- Iterative Improvements (90 days)
- Establish Custom Maintenance Plan
- Client Support
Video Production
PRE-PRODUCTION
- Consultation
- Detailed Project Assessment
- Concept Development
- Onsite Scheduling and Coordination
- Scripting and Communications
- Equipment Preparation
- Logistical Planning and Travel
PRODUCTION
- Location Filming & Content Acquisition
- Shot List & Continuity
- Professional Photography
- Audio Monitoring
- Onsite Direction and Guidance
- Personnel Coordination
- Quality Control
POST-PRODUCTION
- Video Editing
- Photo Retouching
- Effects and Sound
- Voiceover and Mixing
- Dictation and Time Blocking
- Review and Revisions
- Final Delivery and File Management
pricing
Details & Breakdown
-
Website Updates for CFD: Rate: $7k
A complete overhaul of your current website to enhance visual appeal, improve user experience, and optimize functionality. This includes updated design for improved UX, responsive layout, and basic SEO optimization.
-
Video Production: Rate: $19.5k
1. Company Overview/Process/Benefits Video (lightly scripted, 4-5 mins): $4.5k
2. Church Congregation Commercial (fully scripted, 1.5-2.5 mins): $4.5k
3. 10a-4p full-day recording for sales training series; content sectioned into ## smaller videos (no script, 6-hours): $6k
4. (2) Mock Seminar Recordings (no script, 45-60 mins each): $4.5k -
Monthly Maintenance Agreement: Rate: TBD
Option 1: 5 hours at $575/mo
Option 1 (5 hours) offers basic web maintenance services, including essential website updates and security checks, to ensure your site remains functional and secure. For your remaining hours, you will have access to ad-hoc marketing support for quick website-related queries and basic performance monitoring to keep an eye on your site's health.
Option 2: 15 hours at $1,350/mo
Option 2's package provides comprehensive web maintenance services, including advanced security updates and regular content updates. This package also includes advanced SEO strategies for better search rankings and an analytics overview with monthly performance reports. For the remainder of your hours, it can include creative and content needs for paid digital marketing campaigns, including the development of ad creatives, landing pages, and ad copy to support your digital advertising efforts. -
Paid Digital Media Management: 20% of total spend
Our Paid Digital Media Management service is designed to maximize the impact of your advertising investment. We take a strategic approach to manage your digital ads, ensuring that your message reaches the right audience at the right time. Our service includes Retargeting Campaigns, Paid Search Advertising, Social Media Advertising, Display Advertising, and Performance Analysis.
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Website Redesign for LDN: $9.5k
Our website redesign service for LawyersDirect Network offers a complete overhaul with a modern, responsive design, intuitive navigation, and optimized content to enhance your online presence and client engagement.
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Miscellaneous: Quote
This category covers any miscellaneous or additional services not included in the other buckets. These may include motion graphics, voiceovers, stock video purchases, final delivery hardware, specialized animations, or any extra elements to enhance the final product. These purchases will only be made with the approval of the client.
Payment Terms:
Our payment terms are designed to ensure a smooth and successful collaboration. To commence the project, after a contract is signed by both parties, we kindly request a 50% upfront payment within seven (7) days. Upon delivering the website launch and video deliverables, we request the remaining 50% payment within 30 days.