PROJECT PROPOSAL
Elevating Your Digital Presence with DMG:
Thank you for considering our SEO, SEM, and Content services. We take a collaborative approach to our partnerships, working closely with you to understand your needs and goals, and ensuring that your desired outcomes reflect your unique vision. We have a team of highly skilled and experienced marketers, designers, and developers. Our team will strategically optimize your website for search engines, implement pay-per-click advertising campaigns, and continuously fine-tune your online presence, including your website. We’ll ensure that your website serves as a powerful lead-generation tool.
Our content experts will craft engaging, informative content that resonates with your audience, conveying legal concepts in an accessible format. Content will bridge the gap between your practice and your audience.
Our team is dedicated to delivering a seamless and enjoyable experience for you, and we pride ourselves on providing top-quality results on time and within budget.
Thank you for, once again, considering DMG as your partner in elevating your digital presence. We look forward to working with you and bringing your website and digital marketing strategy to life.
project offerings
OUR SEO SERVICES
Slow and steady, organic, long-term strategy.
Website Audit and Analysis: We will begin by conducting a comprehensive audit of your website to identify areas that need improvement, including on-page and off-page elements, technical issues, and keyword analysis.
Keyword Research: We will research and select relevant keywords that align with your business objectives, target audience, and industry trends.
On-Page Optimization: Our team will optimize your website’s on-page elements, including meta tags, headers, and content, to enhance search engine visibility and user experience.
Content Strategy: We will develop a content plan that includes blog posts, articles, and other relevant content to engage your audience and improve your search engine rankings.
Link Building: Our experts will implement a link-building strategy to increase your website’s authority and credibility, resulting in better search engine rankings.
Local SEO: If applicable, we will optimize your website for local search results, including Google My Business optimization and local directory submissions.
Reporting and Analysis: You will receive regular reports that highlight the progress of your SEO campaign, including keyword ranking improvements, traffic analytics, and other key performance indicators.
OUR SEM SERVICES
Quick and targeted, paid, short-term intervals.
Keyword Research: We will conduct extensive keyword research to identify the most relevant and high-converting keywords for your business.
Ad Campaign Creation: Our team will design and launch well-crafted ad campaigns on platforms such as Google Ads and Bing Ads, targeting the selected keywords.
Ad Copy and Creatives: We will create compelling ad copy and eye-catching creatives that engage your audience and drive click-through rates.
Bid Management: We will continuously monitor and optimize your ad campaign bids to ensure your budget is efficiently utilized to achieve your goals.
Ad Performance Tracking: Using advanced analytics tools, we will closely track ad performance, including click-through rates, conversions, and ROI, to make data-driven adjustments.
A/B Testing: To maximize results, we will conduct A/B testing on ad elements to identify and implement the most effective strategies.
Reporting and Analysis: You will receive regular reports detailing the performance of your SEM campaigns, ensuring full transparency and accountability.
Additional services available and quotes provided upon request.
opportunity
Building upon our existing successful partnership, we are excited to introduce our holistic approach to enhancing your online digital presence. You’ve witnessed our dedication firsthand through the recent redesign of your website. But our collaboration doesn’t stop there.
We understand that in your highly competitive legal landscape, a multifaceted strategy is essential, especially if your firm is interested in a targeted approach for specific legal markets, i.e. probate and estate planning.
We are recommending comprehensive Search Engine Marketing (SEM) services, integrated with our proven Search Engine Optimization (SEO) expertise. Beyond SEM and SEO, our package extends to encompass a vital component – web updates and blog content. In this digitally-driven era, content isn’t just king; it’s the linchpin of digital success. Engaging, informative content isn’t only critical for SEM and SEO, but it also serves as the bedrock for improving your website’s organic visibility–the long-term goal.
With DMG, you get more than just services; you get a dedicated content writer committed to crafting compelling content, optimizing it for search engines, and delivering logical outcomes that matter most to your practice – generating more qualified leads.
Let’s continue this partnership together and elevate your digital presence to new heights in the Dayton-based legal world of probate and estate planning law.
pricing
Details & Breakdown
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Tailored SEO and SEM Integration $4,400/mo.
Unlike some competitors, our SEM services go hand in hand with an integrated Search Engine Optimization (SEO) strategy. This integration comes with one monthly blog to enhance your SEO and use as SEM collateral. This synergy ensures that your online presence receives both immediate and long-term benefits, resulting in sustainable growth and visibility. Our holistic approach creates a strong foundation for your digital marketing efforts.
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Blog Booster Quote Required
Our Blog Booster package is designed to supercharge your SEO and SEM efforts with targeted, high-quality content. By expanding your content strategy, you'll not only enhance your website's visibility but also engage and convert your target audience effectively. The Blog Booster Package can be a bulk purchase of content to use as you wish, or a scheduled cadence that best fits your needs. Included, in addition to the content, is topic research and selection, keyword optimization, custom visuals, and two variations of accompanying social media posts.
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Video Marketing Quote Required
Our Video Marketing package is designed to introduce video marketing to your digital strategy effectively. It allows your law firm to engage with your audience on a personal level, building trust and conveying complex information in an easily digestible format.
next steps
If you choose to go forward, we would like to:
- Conduct a thorough project discovery
- Formalize a timeline
- Stack hands on the action plan
- Contract execution
- Implement and execute
We are grateful for the opportunity, and look forward to working with PSE once again!
ABOUT DMG
Founded in 2007, Dayton Media Group specializes in website development but has a deep excitement for storytelling and a user’s digital experience. While DMG continues to grow, every employee is passionate about strategic marketing and unique design. We work to build relationships and understand your business needs. By project end, we ensure your goals and objectives have exceeded expectations. We believe in the quality of our work and the satisfaction of our clients so much that client referrals drive most of our business. And our clients continue to rely on us, project after project, and year after year.
Web Development | Digital Marketing | Video Production | Content Development
Our SEO Services:
Slow and steady, organic, long-term strategy.
Website Audit and Analysis: We will begin by conducting a comprehensive audit of your website to identify areas that need improvement, including on-page and off-page elements, technical issues, and keyword analysis.
Keyword Research: We will research and select relevant keywords that align with your business objectives, target audience, and industry trends.
On-Page Optimization: Our team will optimize your website’s on-page elements, including meta tags, headers, and content, to enhance search engine visibility and user experience.
Content Strategy: We will develop a content plan that includes blog posts, articles, and other relevant content to engage your audience and improve your search engine rankings.
Link Building: Our experts will implement a link-building strategy to increase your website’s authority and credibility, resulting in better search engine rankings.
Local SEO: If applicable, we will optimize your website for local search results, including Google My Business optimization and local directory submissions.
Reporting and Analysis: You will receive regular reports that highlight the progress of your SEO campaign, including keyword ranking improvements, traffic analytics, and other key performance indicators.
Our SEM Services:
Quick and targeted, paid, short-term intervals.
Keyword Research: We will conduct extensive keyword research to identify the most relevant and high-converting keywords for your business.
Ad Campaign Creation: Our team will design and launch well-crafted ad campaigns on platforms such as Google Ads and Bing Ads, targeting the selected keywords.
Ad Copy and Creatives: We will create compelling ad copy and eye-catching creatives that engage your audience and drive click-through rates.
Bid Management: We will continuously monitor and optimize your ad campaign bids to ensure your budget is efficiently utilized to achieve your goals.
Ad Performance Tracking: Using advanced analytics tools, we will closely track ad performance, including click-through rates, conversions, and ROI, to make data-driven adjustments.
A/B Testing: To maximize results, we will conduct A/B testing on ad elements to identify and implement the most effective strategies.
Reporting and Analysis: You will receive regular reports detailing the performance of your SEM campaigns, ensuring full transparency and accountability.